Social media benchmarking means that EPS will analyse your company's current social media presence, compare it to your competitor's social media presence and then suggest social media platforms and tools that your business should be using in order to remain competitive in your industry.
EPS's first step is to gather information from you as to what your business does and which social media / digital platforms your business is currently using.
Thereafter, EPS will need access to your account / s to analyze your use of the social media / digital platforms.
EPS will need a list of your company's main competitors (EPS may also find potential competitors during research). EPS will then compare your digital marketing strategy to that of your competitors.
Lastly, EPS will write up a formal report on your social media, your competitors' social media and suggested platforms for your company.
Social media is apart of our everyday lives and as the new generation of decision-makers come in, it is important to note that a big majority of these decision-makers and innovators grew up in a world with fast evolving technology, including social media. Social media influences the purchase decisions of consumers worldwide and therefore, it is imperative as a business in the 21st century that you are not only active on social media but on the correct social media platforms in your business.
Social media has a range of uses for each industry, some industries use social media to sell their products, others use it to create brand awareness or simply, connect with potential clients. Therefore, it is vital that your business is using the correct platforms, posting relevant information, and using this low cost, high exposure way of marketing to its full potential.
The South African marketing specialists of EPS have English as their native language. In addition, they are virtually right next to you via the Internet and the same time zone. For efficient collaboration we can also provide you with our Confluence and Jira platforms.
When can we book your first video call with us?
If you would like to see pricing as well as more details on each of our social media marketing options, please download our Social Media Packages Brochure below.
Each package and the relevant pricing for that package is stipulated. If you would like more information please email Turn on Javascript! and you will be redirected to our marketing team.