Some influencers make their money by reviewing products / services online, which allows other consumers to get a second opinion on a product / service they are not sure about. Many people run YouTube channels that just review products and services that they can either test / have knowledge on. How to get ahold of them? Tell them you will send them a free sample / they should come in for a free service offering if they review your product / service online.
Downfall? These influencers have no obligation to favorable review your product/service, so make sure you are confident in a good review before you take on unpaid influencer marketing.
-Geena Kolbé, September 2020